Design Principles/ Final project - visual analysis

 DESIGN PRINCIPLES / FINAL PROJECT

Week 5-Week 7 (2 Feb 2023 - 23 Feb 2023)

Ammar Abdelraheem_0347633

Design Principles / Bachelor of science in (Honours) Architecture 

 FINAL PROJECT - Visual Analysis 

Task:

Research the UNSDG Goals and choose a goal thats peaks to you the msot. Research and apply the analysis you understood according to the lectures' visual literacy and analysis. Then finally create your design about that UNSDG goal after the research about inspiration and exploration.

Lectures:

Visual Literacy: 

(according to the American Library Association website)

a set of skills that makes it possible for someone to locate, decipher, assess, utilize, and produce visual media. an interdisciplinary idea that is significant in higher education across the humanities, sciences, business, and more.

Visual analysis:

Visual analysis is a way to comprehend design that focuses on its visual components and guiding principles.

A description and explanation of visual structure for its own sake, to use the term strictly.

Visual analysis may be used to identify design decisions made by the designer and to get a deeper understanding of how a design's formal attributes convey ideas, information, or meaning.

is a crucial component of visual literacy, a talent that enables individuals to read and analyze pictures in a variety of settings, including museums, social media, entertainment, advertising, and the news.

We are continuously exposed to visual media as modern day citizens. Visual analysis training helps people become more adept at critical judgment and encourages them to actively seek for information rather than merely accepting it.

Phase 1: Observation

This entails paying great attention to, recognizing, and describing in your own words the visual components of a design. Never read about the design in advance.

It involves seeing, reflecting, and coming up with effective language to convey what you observe.

Phase 2: Analysis

Consider your observations, then make claims about the work supported by your observations.

How the many visual components come together to form a whole and what impact the finished product has on the viewer.

How and why does the work draw your eye?

Phase 3: interpretation 

Observations, descriptions, and analyses of the work are combined with information from reliable public sources regarding the design work (and, in some cases, the designer) and historical context.

What does the design represent? What was the motivation for its creation?

Visual Analysis:

This week, our assignment was to first choose a UNSDG target, then choose an artwork that inspires us, and last finish the three steps of visual analysis using the chosen design. The next step is to develop a design that is motivated by, affected by, or in response to the one we previously examined.

Fig 1

Designed by Fatinha Ramos / 2021

https://www.pinterest.co.uk/pin/162481499044133725/

Fatinha Raomos's work blog: https://fatinha.com/work/

The goal of UNSDG that I selected is goal 13 (climate change)

Long-term changes in temperature and weather patterns are referred to as climate change. These changes could be caused by natural processes, but since the 1800s, human actions have been the primary cause of climate change. This is mainly because burning fossil fuels, such as coal, oil, and gas, creates gases that trap heat. I chose this design because if people don't care about climate change, in 50 years there won't be anything else to care about because earth will be corrupted with irreversible damage. In my opinion this could be one of the most important goals in the long term.

Observation:

The first thing I noticed was an hour glass figure with buildings and houses on the bottom and a bear standing on ice on top where the ice is melting on a city. The city is drowning with shorter buildings fully sinked and taller buildings on the verge if getting drenched. The polar bear is standing on a small block of ice and he looks quite surprised. 

Analysis:

This design has principles like Emphasis because the subject is directly in the middle and the background is empty. It also has great balance because the work looks similar from right to left and a some sort of similarity from top to bottom. An obvious one is contrast because it contrasts form the background.  It's also contains some hierarchy with the building heights.

Interpretation:

I believe that the world is shown in an hour glass figure where the ice melting shows the time passing by. This design is a great climate change visual because it symbolises the world sinking into its mess very slowly but surely! The polar bear looks surprised or if I have to feel for him he is concerned into loosing his home and land because there would be no more ice to stand on. We as people are killing other species and ourselves.

Inspiration:

Fig 2.1

This piece is called sad realities. 

https://www.pinterest.co.uk/pin/408420259970294327/

It shows that the earth is getting grilled on skewers by its own factories and pollution with the heat its causing.

Fig 2.2

This piece is called global warming by BenHeine in 2008 on deviant art

https://www.deviantart.com/benheine/art/Global-Warming-76148801

This design is subtle yet speaks volumes because its shows earth as a man who looks rich man wearing a gas mask trying to protect itself from its own toxic actions. I personally think this symbolises the rich and how greedy they are.

Fig 2.3

A chaotic world by disya on 6/6/21

https://www.pinterest.co.uk/pin/395824254759646047/

The world is shown in the vision of earth. The earth is crying because of what has become of its lands and in its tears are the past. Back when earth was flourishing with natural beauty but humans have destroyed trees and habitats with the animals!

DESIGN SKETCHES:

Fig 3.1

The earth is getting smoked and cooked by factories

Fig 3.2

The earth's land is shown as smoke and the earth pattern is global warming

Fig 3.3

Alot of today's buildings and construction are not eco friendly and not sustainable. Factories still produce alot of harmful gas.

IDEA EXPLOATION:

Fig 4.1

The earth is on fire with a big explosion and a mushroom cloud. The cloud is raining all the money that was made by cutting all these trees, money used to be important but no longer is. Just destruction of earth!

Fig 4.2

The buildings are in the bottom of earth  and smoke coming out is the shape of earth's land. There is fire on the bottom to represent the earth getting cooked and global warming making earth sink into water at the very bottom to represent rising sea levels.

This is a symbolic approach that's makes the audience think to what is happening.

Fig 4.3 

I changed design on Fig 4.2 based on the feedback I got from my lecturer. 

The design Principles shown here are: Emphasis, movement, and balance

Process:

Fig 5

Final design quick sketch 

Final Design:

Fig 6

Final Design Choice

What we live in.

A very realistic design. What you would see in a regular day. I decided to make it in greyscale because I didn't want it to look lively but dead. I added cars to show that they contribute so much in harmful gases and i added construction and houses because there are still alot of firms not using sustainable architectural design. Even though you don't really see factories that close to houses I wanted to add all in one design to make a big cloud of pollution and harmful gases to emphasise this design and make the audience feel a type of urgency.

The design principles shown here are: movement, balance, harmony, and repetition

I decided to choose Fig 6 and not Fig 4.3 because the realistic image can make people relate to it more which can make an impact more than Fig 4.3. It also took me way longer so I felt like it desserved to be my final Design! I overall like it alot with the sketchy but technical aspect if it and the representation.

Feedback:

Week 5: read more in the slides since you missed lecture on week 4. The Fig 4.1 doesn't show go together and feels like 2 different designs. The earth patterns could be Considered as plagiarism.

Week 6: the flames don't really look like flames and the pattern around the earth doesn't make it look still and sad but rather applied motion, so make this pattern as a spiraling down to make it look like earth is sinking in water. Also you could choose to go for a realistic approach or a symbolic approach.

Reflection:

I learned more in-depth information on the UNSDG while working on this project. I enjoy the opportunity to learn more about these topics, which I was offered to learn so little about. Also, I found the experience of conducting internet research to be incredibly fascinating. I could learn a lot of poignant tales about the artwork. Also, I discovered that the analysis portion may broaden my knowledge by allowing me to see how other artists successfully incorporated design ideas into their pieces. The fact that I could think of so many alternative concepts for this project made me pleased as well. I also bilieve I had improved somewhat since the previous project. I find it to be a really significant experience.