EXCERSISES ASSIGNMENT

January 20, 2023

EXCERSISES ASSIGNMENT

EXCERSISES ASSIGNMENT

TASK

Create two final A4 designs based on chosen design principles

One must research and find inspiration to explore a journey on how the student ended up with the design.

Design Principle #1: Gestalt Theory

Gestalt theory emphasises that everything is greater as a whole than the sum of its parts. That is, it is not possible to infer the characteristics of the whole from an analysis of its constituent parts. In contemporary German, the word "gestalt" refers to how something has been "positioned" or "put together."

Research

Fig1.1
In here it explains gestalts theories.
I was leaning more to similarity and symmetry.

INSPIRATION:

Fig 1.2
By creating 1 design, you can duplicate it multiple times
to create a new design

Fig 1.3
Gestalt's theory in Law of symmetry

Fig 1.4
One of Gestalt's theory most famous work.
This shows optical illusion.

SKETCHES:

Fig 1.5
Quick Sketches and start of journey

Fig 1.6
Final Design sketch
Using Pen and A5 Paper

Fig 1.7
Duplicated into 1 design

Fig 1.8
Colored it using digital drawing
I felt like it was too generic though,
I need to explore more into Gestalt's Theory

Fig 1.9
I took the original deign and started collaging it and experimenting by snipping and duplicating it digitally.
Finally using the previous method I started colouring it when I was satisfied with how it looks

Fig 1.10
Final Work
Gestalt's Theory

Design Principle #2: Word and Symbol

Writing aids in making designs clear so that various audiences can assess them. The written word aids in the rapid dissemination of ideas in order to enlighten, persuade, or entertain a sizable and dispersed audience. While images are crucial, words can also convey the effort and challenging choices that went into the production. To simplify design even more we can also add in symbols for easier recognition.

INSPIRATIONS

Fig 2.1
The designer used letters to form a human cycling. A really good idea to symbolise but its not clear what the sentence is saying.

Fig 2.2
I really like how the designer symbolises the building with words

Fig 2.3
This one really stood out for me because I really like how the designer incorporated the design with words. That was my main inspiration. having a font that flows in the design rather than picking out the font earlier on.

SKETCHES


Fig 2.4 I began sketching on how I wanted my design to be. I started learning about golden ratio as well. I wanted to do a writing as simple as my name. I experimented in Arabic as well (عمار).